Tried advertising on T.V., magazine, and another print medium, want to try something different! It is difficult to catch consumer’s attention with just the traditional advertising methods. Outdoor advertising has been catering to campaigning needs for a long time, but it has picked up with new vitality.
Bigger cities can have bigger issues in grabbing the attention of a busy population. Consider, outdoor advertising in Melbourne, the second biggest city in the country, advertisers need to work on capturing the attention of the consumer on the move. They do not have time and attention span can waver, plus they are driving, so you need to be particular. To capture a bigger market, and to reach the customer away from home, outdoor advertising must occur in a specific manner to capture the consumers’ attention.
Types: In highly populated and bigger cities, like Melbourne, outdoor advertising can be done using mobile advertising forms. Mobile advertising uses a different medium like scooter advertising, mobile billboards, trailer advertising, walking billboards, and minutes. It has its advantages, the customer cannot change it, or flip the page; it is there outside, and people will observe it, so zero downtime.
Mobile billboard can influence during peak traffic hours and can be circulated during rush hour. Trailer advertisements are environment-friendly, colourful, can be weatherproof, placed in areas facing major roads/highways and intersections. Walking billboards are handled by a member of the advertising company; the advantage is human interaction which can create a positive image for your product/campaign. Minilites are used for a medium-sized option which is bigger than a scooter and smaller than a truck. Minis can be a sophisticated option.
Mobile advertising in Australia is a popular means of advertisement. It is on the move even during heavy traffic and it can be parked at busy public transport centres. Mobile advertising can impact larger proceedings and create awareness for new opening ventures like shops and restaurants.
Another type of outdoor advertising is a static billboard, which is the traditional form of outdoor advertisement. Depending on your need, area, and target population, you may opt for mobile or static advertising. Mobile advertising may have a slight edge over the static option.
